This afternoon Freya hosted a press day for their upcoming Spring and Summer 2015 lingerie and swimwear lines at the lovely White Space Gallery in Covent Garden.
From the moment I walked into the gallery space and spotted these gorgeous mannequins with floral crowns and some of the most lush and feminine lingerie and swimwear, I was having a plethora of "I want" moments. Haha. Keep reading and you will certainly find yourself agreeing and perhaps even drooling! :)
Look at all those beautiful and feminine prints:
|Deco Charm Ballet Pink Underwired Moulded Plunge Bra (1471) & Matching Brief (1475)|
|Firecracker Sunset Underwired Plunge Bra (1021) with Short (1026)|
|Starlet Peppermint Underwired Plunge Balcony Bra (1062) & Thong (1067-F)|
|Minx Leopard Underwired Padded Half-Cup Bra (1783) and Short (1786)|
For their 2015 Spring/Summer collection, Freya promises a season of "beauty, passion and support"and perhaps their most beautiful collection yet. They will also be unveiling their new "Parade" series that is "reminiscent of Folkloric styling thanks to a beautifully inspired clash of dainty pansies teamed with a vibrant pink and orange geometric lace."
|Parade Multi Underwired Padded Longline Bra (1794) & Brazilian (1797)|
Freya prides themselves on providing fashion that is both beautiful and perfectly-fitting for every woman from the slender to the curvy. The lovely model who was wearing the new Parade line looked lush and it accentuated her hips and curves in just the right places and the briefs -- high waisted as is the case with the majority of the Freya SS15 line -- she claimed held her in giving that extra bit of support.
|In The Mix Marine Blue Underwired Banded Halter Bikini Top (3820) & Hipster Brief (3826)|
Freya also boasts a lovely and feminine swimwear collection and the SS15. Do you remember the gorgeous and dramatic metallic Huit bikini that the lush Kate Moss wore during her Ice Bucket Challenge?
Well now you can have your own suit created for your inner goddess.
|Gold Rush Gold Underwired Bandless Halter Bikini Top (3043) & Hipster Brief (3042)|
|Bon-Bon Bright Pink Underwired Sweetheart Padded Bikini Top (3353) & Low Rise Short (3399)|
Freya and its customers are most looking forward to is the upcoming scuba inspired Bondi collection that "embraces the sports luxe styling of the season, with its feminine block colours of vibrant purple and neon pink".
|Bondi Vibe Underwired Bandeau Longline Bikini Top (3241) & High Waisted Brief (3251)|
Lastly, Freya's active line with its "scientifically supported sports bra" will never go out of style. The sports bra is designed to "encapsulate each breast, rather than compressing them which results in zero independent breast movement and significantly less pain and strain during and after exercise."
|Freya Active Purple Rain Underwired Moulded Crop Tankini (3992) and Long leg short (3987-B)|
Have I got your mouth watering and your heart pumping with excitement to see the upcoming SS15 collection? Good! Now go and check out their website here and happy shopping.